4 User Acquisition Strategies to Grow Your Player Base


Published on 25/06/2024

Hey there, fellow indie game dev! We know that making your own game is a lot of work, and often, marketing is the last thing on your mind. However, small changes in your go-to-market strategy can make all the difference and help your game succeed. In this article, we’ll share 4 User Acquisition Strategies to Grow Your Player Base. These proven techniques will help you reach your ideal players and grow your game’s audience.

There’s no magic formula; it’s simple: you need to get it in front of players! Let’s dive in:

1. Create your own website

We know, everybody says that! It can also take some precious time you may not have. But having a website for your game is a great way to establish a presence online. You might not need one of those fancy corporate websites full of sub-pages and extra fluff; a single page is enough to showcase your game, share updates, and even sell it.

Just make sure to deliver a visually pleasing and easy-to-navigate landing. You might prefer high-quality images and videos that showcase your game properly. How about using the game characters to help bring life to your design? How about giving your players a sneak peek at your gameplay? Don’t forget to include a call to action that encourages your visitors to download and play your game.

Examples of good call-to-actions (CTAs): Download Now, Buy Now, Buy this game. You can always look at what other people are doing for inspiration!

2. Reaching Out to Gaming Influencers

We’re in the influencer’s world, and surely, you can find at least one that fits your game, like Elusive Agency for example. But you don’t need to reach out to those influencers with billions of followers; they will probably be expensive and difficult to reach out to. So don’t spend your energy on them for now.

Influencers with a relevant number of followers can help you reach a wider audience by promoting your game to their followers. Look for influencers specializing in gaming and playing games similar to the one you have been developing.

Reach out to them and offer them a free copy of your game for a review or shoutout. If they like it, they may even become a long-term partner. It’s a win-win! As a rule of thumb, anyone with over 1000 followers is considered a micro-influencer, and they will most likely agree to partner with you!

3. Participate in Gaming Communities

You would be surprised at how gaming communities can be great places to find potential players. Join forums, subreddits, and Discord channels that are relevant to your game. Game Jams, tournaments, Comiccons, everything is worth it for you to participate and connect with players.

If we notice something in our research and based on our professional experience, the gaming industry is powerful and engaged. You gain rewards for engaging in discussions with your community and similar communities on Discord, social media platforms, meet-ups, and gaming associations.

Everybody likes to be included in the process, so share details about your progress, answer questions (some cannot even be related to your game), and provide valuable insights about your project. Just be careful with self-promotion in private groups. They might have rules that are important to cope with, such as being respectful and not spamming the places.

I like to say that the secret is to tell a story and build a relationship with the communities. It’s also good to look at how other people do it—how they interact with their community or what story they use behind their games.

People like to relate, so it’s always a good idea to make your game and even yourself more relatable.

4. Using Social Media to get noticed

You’ll see this here many times. You know what? Because it works! I genuinely believe that social media is one of the most accessible and powerful tools you could use in your user acquisition strategy.

Platforms like Twitter (or X, I miss the bird!), Instagram, TikTok, LinkedIn, and even Facebook (yeah, not dead yet) are excellent tools to share behind-the-scenes content, teasers, and release updates you may be doing to your game.

Engage with your followers by replying to comments, resharing their posts about your game (it’s always a nice touch; it’s like a celebrity is interacting with us!), and creating hashtags and incentivizing them to use and tag you. Be extremely careful with comments on their reviews, embrace the feedback, and make yourself open to discussions. You might get some rich insights on that.

Use your creativity and skills to make the most of video content; you already have it handy, so why not give yourself a chance to promote your game? Certainly, there’s no magic formula, but our blog offers a wealth of free DIY articles and techniques to help you craft effective marketing strategies at your fingertips!

Navigating the challenges of promoting your own game can seem daunting, but implementing these 4 User Acquisition Strategies can help you grow your player base today. By creating a strong online presence, leveraging gaming influencers, engaging with communities, and utilizing social media, you can reach and grow your ideal audience effectively.

At GameRebellion, we’re here to help you succeed. Our marketing solutions are designed to uncover the hidden gems in your strategy and connect your game with the right players. Ready to take your game to the next level? Check out our Marketing Services and let’s talk!

Check more articles, here!