Sep 22, 2025
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Game Marketing Guides
Player Spending in 2025: How Indies Can Thrive Without Chasing More Players
Imagine you’ve poured years of imagination into building your dream game, only to launch, receive glowing reviews, and find that in North America and Europe your player numbers barely move. It’s not that your game isn’t good. It’s that the ground has shifted: in mature Western markets, almost everyone who can be a gamer already is one.