Behind the Games is our brand-new series where we go behind the scenes with game studios, indie developers, and publishers to uncover their professional insights. From development challenges to marketing strategies, we want to dive deep into the experiences and expertise that shape the games we love!

When it comes to promoting your indie game or studio, B2B trade shows can be a goldmine of opportunities. But how do you determine if attending one is truly worth your time, effort, and money? The decision goes beyond simply buying a ticker or booking a booth, you also need to consider the value the event can bring to your studio.