Unity Technologies: Pivotal Updates that Will Influence the Video Game Industry

Kelsy Medeiros

Published on 14/09/2023

Unity's Rise to Prominence

In case you are new to the video game industry, there’s an important reason why you woke up yesterday to the number 1 trend surrounding Unity. Since 2004, they have been the leading software company in developing the Unity game engine and associated tools for creating interactive 2D, 3D, augmented reality (AR), and virtual reality (VR) experiences. It’s a crucial platform for game developers, filmmakers, architects, and creators across various industries.

Since then, they aimed to empower developers and creators worldwide to build immersive, engaging, and visually stunning experiences that can be enjoyed on multiple platforms, making interactive content more inclusive and accessible to a global audience.

Runtime Game Install Fees

Now that you’re familiar with Unity, you can start understanding why Unity’s latest announcement has caused such a commotion online. On Tuesday, Unity announced a new Unity Runtime Fee based on game installs. Also, cloud-based asset storage will be added to Unity subscription plans this November.

What does this mean for Independent Developers?

What this means for the Unity Personal subscription is that more features are coming as tools for developers, such as 10GB of storage in Asset Manager, Unity DevOps has three seats, 5 GB of storage, and 200 Windows minutes. Administration tools are receiving more customizations within their roles, and Sentis is now allowing developers to use AI models within their applications. It can then be run on user devices without any additional cost. Unity Personal will remain free and even remove the revenue limit annually as of January 1, 2024.

Their Runtime fee is what has made headlines across the community. Developers will now have to pay for a license. When players install games, developers will also have to pay a fee for each download that has surpassed 200,000. For Unity Pro and Enterprise, users who have made USD 1,000,000 or more in the past year will also be affected.

As for the program that is Unity Plus, it will be discontinued in support of the Runtime Fee. Those already subscribed to Unity Plus will be given a year of Unity Pro at the same price as Unity Plus offers. Later, they must either fall back to Unity Personal or upgrade to Pro.

Unity’s Response to Developers

Let the news cook in the pot and see if any more announcements would be made following the feedback from Unity. The report was controversial and has confused the industry. Unity has come forth as of Wednesday to clarify the information through X.

Examining Unity's Future

It’s unclear how devs will face these unexpected changes and how the company will handle the impacts of these updates within the gaming community. Independent developers and small studios have since spoken up about their views on the situation across social media.

It’s no secret that Unity has always been a welcoming environment for the video game industry and an essential tool for game development. What are your thoughts about the bold changes occurring over at Unity? What do you hope to see in the new additions, removals, and future with Unity Technologies? Keep up to date with Unity in our GameRebellion Discord Community, and let’s discuss the solutions that could be proposed for developers.

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